Miller Homes has taken out a SiteMAP licence with Hometrack to be provided with unlimited access to tailored housing intelligence which relates directly to local markets surrounding live and prospective sites.
Miller Homes made Hometrack’s Developer Pricing Analytics Report (DPAR) an integral part of its land buying risk analysis in 2011, but have now extended their relationship with the company through the purchase of a SiteMAP licence.
SiteMAP is a simple to use online system, designed specifically for house builders. An interactive information hub, it allows users to access unlimited detailed reports and independent, proprietary data which adhere to the life-cycle of a site – from pre-acquisition stage - via Site Appraisal Reports (SARs) through to the price-setting of completed units (House Price Tracker). In addition, HomeValuer provides second-hand property values for part-exchange purposes.
SiteMAP users can upload their own sites onto an interactive map and monitor the surrounding development of an area against newly registered NHBC sites. They can also access data relating to the performance of local schools – a key driver of house sales.
Chris Gregory, Business Development Director at Hometrack said, “We have been working with Miller Homes for some time now and are delighted that they have strengthened their relationship with us. They like many of our clients value the independence that Hometrack brings to the decision-making process – at both a strategic and local level. Our clients need to know that sites are viable before they buy them, that the product mix meets the demands of the local community and that the prices set are attractive to buyers.”
Chris Endsor, Chief Executive at Miller Homes added, “Access to the best intelligence available in the market place is critical to our growth. Being able to see this kind of information instantly online helps ensure that we build the right product in the right place.
“Hometrack’s DPAR has always provided us with the evidence base needed to confidently assess a site and by taking out a licence we are able to access a wealth of housing intelligence which can more effectively support our strategic planning and help us analyse risk more closely.”