Developer Pricing Analytics Report (DPAR)
Hometrack’s DPAR is used by house builders, housing associations and banks to inform site acquisition, viability, price setting and commercial lending decisions for new build schemes.
Based on unique methodology, the DPAR uses unique market data to deliver a supportable valuation range for each type of property in a scheme. Key local market analysis and average selling prices provide users with a whole market assessment of critical risk areas, while developer sales teams can use the demographic profiling element of the report to focus their marketing activities. The result is a vital intelligence source that enables users to objectively assess the risks involved in a prospective scheme, as well as the potential return on investment.
Benefits include:
- Ability to accurately measure risk and return based on robust evidence
- The most complete and objective presentation of data available
- Highlights opportunities to maximise profit and minimises exposure to ‘down valuations’
- Supports effective negotiations
- Widely used by house builders, large and small, across the UK
- An established part of the land acquisition process for many of the top 10 UK house builders
- Applied to sites with over £5bn of sales value in its first two years in the market