Developers

Developers use our data to enhance their development appraisals enabling rapid identification of key risks but also highlighting areas of un-tapped potential. Clients can subject existing or proposed sites to 360º appraisals using the most sophisticated available data on pricing levels, turnover levels, the profile of existing housing supply, rental levels, the profile of demand and other factors that will impact on the mix, pricing and expected rate of sale for a scheme.

Little market related data is used in the planning process for new housing and our data is increasingly used to support the evidence base for planning applications and subsequent negotiations on housing mix and the overall provision of affordable housing.

Once a scheme is underway our data is used to inform the sales and marketing process by providing an insight into current local market conditions, activity levels, price trends and identifying potential sources of demand to inform the most effective marketing strategies.

You can see an example here.

For further information please contact Rupert Mackay
Email: rmackay@hometrack.co.uk