Hometrack Reports should be used as part of The primary use for the Hometrack Report is to use them as part of the appraisal process when meeting a prospective vendor.

The report enables you to:

• Demonstrate professionalism and market knowledge..
• Set vendor expectations and prove that your valuation is accurate. Some agents will over value properties just to try and secure the instruction. The Report will highlight rogue valuations and therefore bring into question the integrity of any agent who has misled the vendor. Provide the vendor with a tangible sales tool. Often you will not get to meet both the vendors of the property and you will have to rely on one vendor passing on all of the details about your service, marketing and valuation. As you know this does not happen and many important facts about your business are forgotten. Left behind at a valuation the Report will confirm all of the points you discuss together with a great introduction to your company.

Many agents make a point of collecting data on other properties that are currently for sale through other agents. Sometimes these are properties that have been on the market for some time where vendors have become frustrated at their lack of success. Often this can be down to them having received poor advice or poor service. Either way these vendors may be looking to try a different estate agent at the end of their agency agreement. If they are looking to alterantive estate agents then give them a reason to make sure that it is you. Many of our agents will make sure that these vendors are aware of the extra service that they provide and the fact that they can provide a more comprehensive assessment of their property than they perhaps previously received. As the cost is fixed. Why not send an example Report to this vendor to show them how differently you approach valuations. This frustrated vendor will be able to see the difference.

A successful agent is dependent on achieving good numbers of viewings and instructions. Therefore it is vital that every time you register a new applicant in your office who has a property to sell in your area that you also try to generate a valuation from this client. Often this client will tell your staff that they already have numerous agents booked in to value their property or that they plan to sell their house through the agent they purchased it from. The Report will allow you to overcome this hurdle. By promoting the Report and showing an example to this client and talking them through the value and importance of the Report you will generate more appointments. Our agents tell us that this is a great way to generate an appointment as all vendors want to know the facts and will like to see a Report with their name on it together with a photograph of their house.

Much of an agent’s mailing list is made up of local people who also need to sell their own property before buying. All of these prospective vendors have provided you with their name, address and possibly email address. These people we know will be your potential future vendors but only if you can impress them now. As the Reports can be printed and posted or emailed why not inform these clients of your service and take advantage of the chance to highlight how you differ from your competitors. If the client is going to be looking to sell shortly or is already trying to sell but with no success this clients will be very open to listening to an estate agent who demonstrates a more professional approach to valuing and marketing properties. Promoting your business in this way means that you have no extra expenditure as you have a fixed fee and can produce a unique Report whenever you need it.

Many of your customers will look at the local agent’s websites before deciding who to invite to value their property. Vendors are looking to be influenced over who is the right estate agent for them to entrust their most valuable asset. Many agents’ sites look very similar and don’t offer any outstanding features to make them choose you as one of their possible agents. We provide details on how you can promote the Hometrack estate agency marketing Reports on your website to inform the visitor that you are able to offer more than your competitors and that you take the appraisal of a property seriously. This will give the visitor that one extra reason to choose you. An example of how to do this can be seen at www.harrisonbrant.co.uk who is one of our long standing customers.

Discussing the marketing of a property after it has been on the market for some time has always been difficult. Agents often fear losing the instruction. However when you launch the Hometrack Reports it provides you with a great opportunity to go back and discuss the Report with vendors who wouldn’t have received a Report when they first instructed you. It will provide you with a chance to discuss the interest so far together with how you plan to promote their house in the future. It may be that the vendor wanted to test the market at a slightly higher price initially but is now prepared to listen to your thoughts. With your Report you will be able to refer to the market conditions you have experienced and how perhaps reviewing the price could help find the right buyer.

Estate Agents have known for a long time advertising in property papers doesn’t sell houses. It helps you list houses as every vendor expects to see their house in the paper. Therefore many of our agents use some of their space to promote these Reports to prospective vendors. Many people looking to sell will consult the local property paper to see who is advertising, what type of properties they sell and what other services the agents provide. Therefore this is a great opportunity for you to stand out from the crowd. Telling your clients that you offer more when you value a house and that you are the most informed agent in the area will only help increase the prospective vendor’s perception of you as a professional. A great example can be seen by clicking here.